Interview 和 survey 是常見的研究方法，然而您有看過 Focus Group 怎麼玩嗎？影片程現三幕經典的操作與應用，筆者受惠頗多，特別截錄出來。
Continue reading “Focus Group 操作範例影片–Vice (2018)”Internal/External Validity: the Control of Independent, Dependent, and Extraneous Variables in Laboratory or Field Experiments.
Internal Validity (IV): The extent to which we can say that the effect is actually caused by the manipulation. The key point is to take good control of manipulation implementation & Extraneous Variable. Field experiment is inevitably bad for IV but good for External Validity (EV)–the extent to which the effect found can be replicated or generalized to the real world settings.
Continue reading “Internal/External Validity: the Control of Independent, Dependent, and Extraneous Variables in Laboratory or Field Experiments.”大腦潛意識的統計學習機制
TOLMAN’S RATS, LATENT LEARNING Theory 指出，平常用眼睛看（僅只有 input），突然有一天需要做的時候，就能做出 output。這種 latent learning，可以用來解釋為何 extensive reading 對口說和寫作會有顯著的強化效果。
Continue reading “大腦潛意識的統計學習機制”